Gender equality advocacy frequently involves addressing sensitive and controversial issues (Srivastava and Austin, 2016). Public scrutiny can lead to polarized opinions, criticism, or even backlash. NGOs must be prepared to navigate these challenges, staying true to their mission while addressing public concerns diplomatically. Public perception plays a critical role in the success of gender equality initiatives; therefore NGOs need to manage their reputation and brand image carefully. Negative publicity or controversies can undermine their efforts and erode public trust (Srivastava and Austin, 2016). Strategies for crisis management and reputation repair become essential in such situations.