In this chapter we go in depth by looking at internal and external challenges.
we also take into account the public scrutinity on NGO operations and stretegies.
Achieving a delicate balance between advocating for gender equality externally and upholding these principles within the organization itself is a paramount challenge for gender equality-focused NGOs. Two essential strategies that help NGOs navigate this intricate balance are: implementing gender equality policies and initiatives within the organization and engaging stakeholders to foster a culture of gender equality.
Gender equality advocacy frequently involves addressing sensitive and controversial issues (Srivastava and Austin, 2016). Public scrutiny can lead to polarized opinions, criticism, or even backlash. NGOs must be prepared to navigate these challenges, staying true to their mission while addressing public concerns diplomatically. Public perception plays a critical role in the success of gender equality initiatives; therefore NGOs need to manage their reputation and brand image carefully. Negative publicity or controversies can undermine their efforts and erode public trust (Srivastava and Austin, 2016). Strategies for crisis management and reputation repair become essential in such situations.
On one hand, heightened awareness and public scrutiny can generate support, raise funds, and mobilize grassroots movements, increasing the potential for meaningful change. On the other hand, it places NGOs under a magnifying glass, subjecting their actions, decisions, and even their internal workings to intense scrutiny. The impact of this scrutiny on NGOs engaged in gender equality work can be profound and multifaceted. Public scrutiny demands a high level of accountability and transparency from NGOs. Any inconsistencies or shortcomings in their gender equality initiatives can quickly be exposed and criticized. NGOs need to establish robust reporting mechanisms, clear metrics for success, and transparent communication channels to address public concerns and maintain their credibility (Nasir and Halim, 2022).